Decision-making Behaviours toward Online Shopping
نویسندگان
چکیده
منابع مشابه
Decision-making Behaviours toward Online Shopping
The development of online shopping services is stimulated by both retailers and consumers, and understanding the decision-making behaviours of consumers becomes one of the crucial issues for retailers. Decision-making process, which refers to brand choice and price sensitivity, is unique in online purchase. Several motivation factors, such as situational factors, characteristics of products as ...
متن کاملConsumer Decision Making in Online Shopping Environments
from Macromedia Inc., as well as grants from Telus Communications Inc. and the University of Alberta through its Social Science Research Program. The authors thank Terry Elrod for his valuable assistance, V. J. Carey for making available his S-Plus function for fitting GEE models, Barry Ard for his programming assistance, and Adam Finn, Julie Irwin, as well as the Editor, the Area Editor, and t...
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Previous research on online consumer behavior has mostly been confined to the perceived risk which is used to explain those barriers for purchasing online. However, perceived benefit is another important factor which influences consumers’ decision when shopping online. As a result, an integrated consumer online shopping decision-making model is developed which contains three elements—Consumer, ...
متن کاملSocial Shopping: The Use of Online Social Networks to Support Shopping-oriented Decision Making
Decision making (DM) is something we all do in our daily lives. How shopping DM is conducted with the support of online social networks (OSN) has not been explored in research. Although the usage of OSN is growing rapidly, there is a poor understanding of how OSN can provide support to shopping decision makers; this research is aimed at understanding how shopping DM is conducted with the suppor...
متن کاملConsumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media (such as the World Wide Web) for prepurchase information search and online shopping, very little is known about how consumers make purchase decisions in such settings. A unique characteristic of online shopping environments is that they allow vendors to create retail inte...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2016
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v8n3p111